K-pop labels have budgets akin to a small nation’s GDP, but strip away the bells and whistles and capybaras of Blackpink’s usual event-level videos and you’ll still find something endlessly watchable ( and meme-able): four pros who treat every single second as a battle for your attention, with enough body rolls and synchronized hair flips to qualify for an Olympic sport. Blackpink, “How You Like That” (Dance Version) (dir. She gets to show off her sense of humor as her Sim changes outfits, tries out new expressions, and comically reacts to IRL BENEE messing with the physics of the game. BENEE, “Kool” (dir. Alan Bibby & Michelle Walshe)įor BENEE’s cheeky “Kool” video, an attractive entry alongside the alt-pop singer-songwriter’s “Supalonely” and “Snail” clips, the good folks over at The Sims helped transform the New Zealander into her very own character - the meta twist being that BENEE is both the player and the Sim. We see her plummeting through the pink-purple sky until an airplane constructs itself around her dropping into a bubble bath only to reappear floating in a fizzy cocktail and dominating a dancefloor until the camera pulls back, revealing it was just one small dot on a domino – which another Dua Lipa, naturally, knocks over. “I’ve always been the one to say the first goodbye,” Dua Lipa laments at the top of “Break My Heart,” and the video fittingly finds her slipping in and out of various scenes, Inception-style, without breaking a sweat. The rest of the video goes on to prove it, as the rising star leads board meetings and dance numbers in about a dozen different outfits that each threaten to become a signature look, letting anyone who dares get in her way know that the charts aren’t big enough for the both of ’em. Karol G shows up on horseback at the beginning of this Colin Tilley-helmed video, as if to suggest that there’s a new “Bichota” in town. Watching a kid ride his bike around a mansion, happily float on a pool tube and toss dollar bills at the camera makes for a charming (if somewhat inevitably bittersweet) experience that synchs up with the song’s ethos.

Oliver Cannon)Īs both a loving homage to the Notorious B.I.G.’s “Sky’s The Limit” video and a lavish tribute to Pop Smoke’s outlandish party tracks, the “Aim For the Moon” clip features a child avatar for the late rapper (played by NYC hip-hop artist Bouba Savage) enjoying the luxuries that he now sadly cannot. Even if the insider references to influencer culture mean nothing to you, Larray’s effervescent impudence makes this lesson unforgettable. Shortly after Billboard canceled the Comedy Digital Track Sales chart, TikTok/YouTube star Larray - a veteran of that tally - graduated to the Hot 100 thanks to “Cancelled.” The video finds him enacting a hostile takeover of a classroom at Cancel University to teach a deliciously petty crash course in the dizzying drama of Content Creation 101.

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